I am a graphic designer, with more than 8 years of experience. During all this time acting I had the opportunity to work in several areas of design, from packaging to visual identity, as well as visual construction of websites and the like.
I create visual identity projects, connecting business stories to people in a real and authentic way.
Branding
Brand Strategy
Logo and Visual Identity
Corporate Stationery
Packaging
Consultancy
Websites
Consultancy
ECommerce (WordPress)
WordPress
How do I do?
(explanation for visual identity projects)
01.
information gathering
First step: understand the context of the brand. I will collect, analyze and study information about who we should communicate with, which points of contact. In order to identify its essence and its purpose.
02.
brand definition
After collecting and analyzing the information, I begin to substantiate the purpose, tone of voice of the brand. This step is important to build a coherent positioning and reach the public more efficiently.
03.
project creation
Creation stage: This is the time to doodle, experiment, test. And, with that, synthesize information collected with a purpose created and generate a unique and attractive look. In order to communicate its essence and its purpose.
04.
finalization and delivery
Once all the steps have been developed, it’s time to deliver the project with all the necessary files along with the brand manual. Everything you need for your brand to grow and show up! 😀